In this informative article I want to explain to you how with almost no effort on your part you possibly can make start to construct someone generating online / offline presence.
What people (and moreover prospective clients) see and think of your online presence will have a huge effect on what seriously they take your entire other advertising. The reason being the minute a prospective patient sees something you are featured in - whether this really is an advert / PR / article etc. the very first thing a lot of them will do (and by most I am talking about all!) is Google your name and see what comes up...
... and if what they find is poor reviews, a bad quality website or simply a lack of presence then they are less inclined to follow-up with making that initially appointment...
... and when they don't make the initial appointment you've no method of amazing them along with your brilliance and keeping them to remain with you for care!
On another hand if you look such as for instance a practice someone could work with i.e. Buy google 5 star reviews you've a professional looking site, plenty of raving reviews and testimonials, video clips on YouTube, a Google+ business page with your entire practice details / offers and coupons then who're they more prone to visit you or another less select practitioner?
It's incredibly easy to set up a Google review system where you encourage your satisfied clients to submit those "5 star" online reviews. But as a fast review here's a quick outline of a several things you ought to be considering:
1. Actively encourage your staff to find reviews and testimonials from your entire patients who say anything complementary about you / your services / or your practice / or staff! Deliberately seek out those with positive items to say about you to be able to maximise the fantastic issues that are said about you. It could sound biased (which it is!) but when you just ask those with positive thing to express about you to express them then you are certain to get much more positive things said!
2. Turn these positive things into "5 star" Google reviews! Google reviews tend to be the very first thing people read and are almost universally trusted - and you need as most of them as you can get!
3. I've said it before and I'll say it again - there's nothing stronger than testimonials and other social proof to exhibit so how brilliant you are! Get a variety of these in video / audio / plain text and get them on your website / Google + and YouTube!
4. Get articles and press releases written about you and your practice that "talk you up" and load them with one of these testimonials. Once written down these may be changed to posters for the clinic waiting rooms and changing areas, put into newsletters and other articles and even uploaded to the Internet and syndicated using the various online PR web services.
Yes, I am aware it means you've to actually do something to increase your company and strengthen you practice. Yes, you might have to accomplish a little work to encourage more patients to make use of your services... but if it is a neck and neck race between you and the therapist down the street you need to do something to maneuver you in front - and these four steps are just the thing!
